If you run an online business and you want to be successful, then you need to make sure that you do everything in your power to reach as many people as you can and make it as easy as possible for them to be able to use your business and make a purchase as you can.
That being the case, one of the things you need to focus heavily on, if you have not already, is accessibility. The more accessible your online business is to the most people, the more sales you will make. It really is that simple! So, below, we’re going to take a look at some of the best ways you can make your business more accessible right now.
Use a responsive web design
In an age where smartphones and tablets are as prevalent as laptops, a responsive website design ensures that your site is accessible and user-friendly on all devices.
This adaptive layout provides a seamless browsing experience, making sure that everyone can navigate your site with ease, no matter the device they are using. Oh, and remember to make accessibility features available for customers who may be blind or deaf, for example.
Use closed captions
If you have video demonstrations of your products, video ads, or any other kinds of videos on your business websites and social media, then you will want to add closed captions so that individuals with hearing loss can still enjoy them and get the info you need.
You may also want to look at closed caption translation services, which will mean that more people who speak different languages can access your business too. Captions might be an additional expense, but they will pay off in more business over the years, so they are a sound investment to make.
Easy-to-read fonts and contrast
Opt for fonts that are easy on the eyes and provide sufficient contrast between the text and background if you truly want your business to be as accessible online as possible. This simple tweak can significantly enhance readability, catering to those with visual impairments and making the browsing experience comfortable for all who may wish to make a purchase, which is good news for you too, of course.
Focus on keyboard navigation
Consider those who may not use a mouse to navigate web pages. Enabling keyboard navigation is a step towards creating an inclusive digital space, allowing users to traverse your website using keyboard keys, which can be a boon for individuals with motor disabilities.
Use alt text for images
Visual content often forms the backbone of online businesses. By adding descriptive alt text to images not only boosts SEO but also aids visually impaired individuals who use screen readers and may not be able to truly appreciate the images on screen.
This way, they can understand the content and context of the images, enjoying a fuller browsing experience, and know exactly what you have to offer them.
Being accessible is not only the kind and inclusive thing to do, but it will be a boon to your business too, so what are you waiting for?